Strategy Pillars:
• Prosperous Emirati community
• Cohesive social system
• Flexible, empowering , innovative body
Strategic Objectives:
Stakeholders Perspective
• Promoting Emiratis' financial empowerment
• Attaining family stability for Emiratis
• Protection, inclusion and social rehabilitation for the vulnerable groups
• Promoting social cohesion
• Developing the social sector
Main Operations Perspective
• Reinforcing the role of partners in sustainable social development
• Integrating services and enhancing customer experience
• Raising community awareness
• Developing social studies and research
Learning and growth perspective
• Raising employees’ happiness and increasing their capabilities, productivity and efficiency
• Increasing the efficiency of key operations, support and corporate leadership
• Proactive and secure digital infrastructure
• Innovation and future foresight
Financial Perspective
• Promoting financial efficiency and the optimal utilization of resources and assets.
• Diversifying funding sources and promoting social responsibility
