Vision
A pioneer community that propels sustainable development
Mission
Developing social programs and services that match the aspirations of Dubai community, and building effective partnerships with the private and non-profit sectors to achieve sustainable development for an innovative and empowered community that provides opportunities for all its members and promotes national identity and community participation.
Values
Leadership & Teamwork
| We are committed to build community leaders and qualified team members while supporting and providing them with the environment needed to enable them to achieve through the ongoing journey of community leadership.
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Learning & Innovation
| We are committed to build a learning authority, instilling a culture of creativity and renovation, investing in research and community development, and use them innovatively to serve our mission and strategic priorities.
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Justice and Community Happiness
| We believe that justice and happiness are human rights that we consider as the cornerstone in instilling community care culture and social cohesion practices.
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Appetite for Volunteerism and Community Participation
| We are committed to a culture of volunteerism and community participation for the sake of serving our country, strengthening community cohesion, caring for the vulnerable groups and enabling them to live with dignity and safely.
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Corporate Reputation
| We reinforce a positive reputation in the hearts and minds of our customers, a reputation that we leave in every site, contact and experience.
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